Invertis Journals of Management

Manish Kumar Srivastava ¹

Affiliations
1 Sri Ramswaroop Memorial College of Engg. and Management, Lucknow (UP), IN

Abstract

The Web is being viewed as a technique and place to enhance customer relationship. In this paper we tried to develop a model to analyze the web characteristics that help in building customer relationships management and then used this model to examine consumer relationship building mechanisms in online e-tailing.

Keywords

Online Retailing, Relationship Intentions, Trust, Switching Costs, SEM.

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